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Author Question: How did Procter & Gamble first introduce Bounty to Dutch consumers? a. It sent coupons to ... (Read 21 times)

vicotolentino

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on: Jun 29, 2018
How did Procter & Gamble first introduce Bounty to Dutch consumers?
 a. It sent coupons to consumers through the mail.
  b. It used point-of-purchase displays in Albert Heijn stores.
  c. It sponsored a major Tulip show.
  d. All of the above are correct.

Question 2

An Internet chat group is an example of a primary reference group.
 
 Indicate whether the statement is true or false


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vkodali

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Procter & Gamble mailed samples of Bounty in individual sheets with different designs to selected homes. Albert Heijn displayed the product prominently using point-of-purchase displays by the cash registers and also offered the product in the paper products section of the stores.

Answer to Question 2

False


vicotolentino

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Reply #2 on: Jun 29, 2018
Thank you :)


vkodali

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Reply #3 on: Jun 29, 2018
Happy to help you


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