How did Procter & Gamble first introduce Bounty to Dutch ...

[vicotolentino]

How did Procter & Gamble first introduce Bounty to Dutch consumers?
 a. It sent coupons to consumers through the mail.
  b. It used point-of-purchase displays in Albert Heijn stores.
  c. It sponsored a major Tulip show.
  d. All of the above are correct.

Question 2

An Internet chat group is an example of a primary reference group.
 
 Indicate whether the statement is true or false

[vkodali]

Answer to Question 1

B
Procter & Gamble mailed samples of Bounty in individual sheets with different designs to selected homes. Albert Heijn displayed the product prominently using point-of-purchase displays by the cash registers and also offered the product in the paper products section of the stores.

Answer to Question 2

False

[vicotolentino]

Thank you

[vkodali]

Happy to help you