Author Question: Which type of sales promotion tool is most likely to be used in a standardized campaign? a. ... (Read 135 times)

lidoalex · **on:** Jun 29, 2018

Which type of sales promotion tool is most likely to be used in a standardized campaign?
a. Point-of-purchase displays c. Free samples
b. Coupons d. Contests

Question 2

The intent of _____ is to cling to possessions with the hope that a relationship can be repaired.
A) disposition for imaging
B) disposition to hold on
C) disposition to complain
D) disposition for loyalty
E) disposition to break free

wergv · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
Point-of-purchase displays do not rely on words, so there is no need for different language versions. They speak the international language by reinforcing logos and emphasizing brad image visually.

Answer to Question 2

B