Author Question: Why did French consumers recently vandalize McDonald's restaurants? a. Several consumers died from ... (Read 188 times)

Tirant22 · **on:** Jun 29, 2018

Why did French consumers recently vandalize McDonald's restaurants?
a. Several consumers died from eating contaminated beef at McDonald's.
b. McDonald's failed to translate its Big Mac, and the resulting name was offensive.
c. McDonald's was targeted as a symbol of U.S. globalization.
d. McDonald's, in an advocacy advertisement, took an unpopular stance regarding hormone-fed beef.

Question 2

Attribution theory describes:
A) how individuals find explanations for events.
B) marketing strategies for consumers with low motivation.
C) how cognitive dissonance occurs.
D) the relationship between attitudes and behavior.
E) how brand loyalty occurs.

ecabral0 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
In response to Europe's decision to ban hormone-treated beef, the U.S government imposed high import tariffs on French Roquefort cheese, Dijon mustard, and foie gras. The French retaliated by vandalizing McDonald's restaurants. In their eyes, the company was a symbol of U.S. globalization.

Answer to Question 2

A