How did McDonald's respond when its restaurants in France were ...

[rlane42]

How did McDonald's respond when its restaurants in France were vandalized by French protesters?
 a. It sponsored French soccer teams in an attempt to win back the French consumer.
  b. It replaced its beef products with mutton.
  c. It began an advocacy campaign to demonstrate its commitment to environmental issues.
  d. It conducted image advertising to stress McDonald's French origins.

Question 2

Ted discovered that the white dust on his donuts was not powdered sugar but mold. When he returned the donuts to the supermarket he purchased them from, the manager there gave him two new boxes of donuts for free and explained that the problem was temporary and that the products came from the supplier and, therefore, was not under the supermarket's control. This scenario exemplifies:
 A) schematic theory.
  B) cause-and-effect modeling.
  C) functionalist theory.
  D) sociological modeling.
  E) attribution theory.

[KKcool]

Answer to Question 1

D
To address discontent with the restaurant and to dissipate the perceived link between McDonald's and the United States, the company created an advertising campaign that both made fun of Americans and stressed the fact that McDonald's avoided using genetically modified ingredients. It also stressed the French origins of McDonald's products. Its slogan was McDonald's. Born in the USA. Made in France.

Answer to Question 2

E

[rlane42]

Correct answers!

[KKcool]

Great! Please up vote