Author Question: _____ is a communications standard that supports inter-organizational electronic exchange of common ... (Read 18 times)

cmoore54 · **on:** Jun 29, 2018

_____ is a communications standard that supports inter-organizational electronic exchange of common business documents and information.
a. MRP
b. DRP
c. SMAC
d. RFID
e. EDI

Question 2

Generation X consumers in the United States and in Southeast Asia:
a. are loyal to the same soft-drink brands
b. are very different even though they are in the same age demographic
c. wear the same brands of clothing but have different musical preferences
d. are targeted by firms with an ethnocentric orientation

raili21 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

a

Answer to Question 2

A
Generation X consumers are an example of a uniform consumer segment. Thus, they are loyal to the same soft drink brands, wear the same brands of clothing, listen to the same music, have the same idols, see the same television shows and watch MTV for entertainment.