Author Question: Which of the following is not a characteristic of electronic marketing communications? a. high ... (Read 51 times)

james9437 · **on:** Jun 29, 2018

Which of the following is not a characteristic of electronic marketing communications?
a. high production costs c. flexibility in updates
b. quality reproductive capability d. None of the above.

Question 2

Which of the following is an ethical issue in survey research?
a. respondents' right to privacy
b. respondents' right to be informed about the purpose of the research
c. need for objectivity in reporting data
d. all of these choices

Kaytorgator · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
Electronic marketing communications tools offer low production costs. For example, email is vastly less expensive than regular mail.

Answer to Question 2

D