Author Question: Negative publicity in the Nestl infant formula case was not generated from local Africans but from ... (Read 40 times)

saliriagwu · **on:** Jun 29, 2018

Negative publicity in the Nestl infant formula case was not generated from local Africans but from consumer groups outside of Africa.

Indicate whether the statement is true or false

Question 2

When a consumer is highly motivated to learn, and evidence about the top dog is unambiguous, the marketer simply needs to try:
A) encoding the evidence.
B) creating a framework.
C) reinforcing the competitive brands.
D) blocking exposure to evidence.
E) explaining the experience.

mmj22343 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
What is especially interesting in the Nestl case is that negative publicity for the company was generated abroad, where consumer groups brought the issue to international media attention, rather than on the African continent.

Answer to Question 2

E