A/An _____ is generally thought of as a decision support tool for ...

[naturalchemist]

A/An _____ is generally thought of as a decision support tool for collecting information from multiple sources and making that information available to end users in a consolidated, consistent manner.
 a. database
 b. data warehouse
 c. EDI system
 d. e-catalog
 e. reverse auction

Question 2

Uniform consumer segments:
 a. are emerging worldwide
  b. do not exist
  c. are pursued by firms with a regiocentric orientation
  d. are too small to be profitable

[amynguyen1221]

Answer to Question 1

b

Answer to Question 2

C
Uniform consumer segments are emerging worldwide and are pursued by firms with a geocentric orientation. Targeting a uniform segment allows for lower costs and increased profits.