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Author Question: Publicity may occur in any type of print article or broadcast message. Indicate whether the ... (Read 89 times)

PhilipSeeMore

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on: Jun 29, 2018
Publicity may occur in any type of print article or broadcast message.
 
 Indicate whether the statement is true or false

Question 2

While responding to service recovery, if consumers expect a rational response based on costs and benefits, the business should offer a discount or some other benefit to restore some level of satisfaction.
 
 Indicate whether the statement is true or false


TINA

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Publicity may occur in any type of media including word-of-mouth communication about the company and/or its products.

Answer to Question 2

True


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