Author Question: Firms from which country are the most likely to transfer a campaign across markets (i.e., use a ... (Read 55 times)

colton · **on:** Jun 29, 2018

Firms from which country are the most likely to transfer a campaign across markets (i.e., use a standardized campaign)?
a. The United States c. Canada
b. Germany d. Japan

Question 2

A consumer may have a bad experience with a product or service and decide not to purchase it again. In operant conditioning terms, this is known as:
A) a utilitarian reaction.
B) punishment.
C) compliance.
D) a hedonic purchase.
E) a null response.

yasmin · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Canadian firms prefer to standardize the campaign. German and Japanese firms are more likely to adapt campaigns locally. U.S. firms are likely to develop campaigns locally.

Answer to Question 2

B