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Author Question: Firms from which country are the most likely to transfer a campaign across markets (i.e., use a ... (Read 62 times)

colton

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on: Jun 29, 2018
Firms from which country are the most likely to transfer a campaign across markets (i.e., use a standardized campaign)?
 a. The United States c. Canada
  b. Germany d. Japan

Question 2

A consumer may have a bad experience with a product or service and decide not to purchase it again. In operant conditioning terms, this is known as:
 A) a utilitarian reaction.
  B) punishment.
  C) compliance.
  D) a hedonic purchase.
  E) a null response.


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yasmin

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Canadian firms prefer to standardize the campaign. German and Japanese firms are more likely to adapt campaigns locally. U.S. firms are likely to develop campaigns locally.

Answer to Question 2

B


colton

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Reply 2 on: Jun 29, 2018
:D TYSM

nathang24

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Reply 3 on: Yesterday
Excellent

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