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Author Question: What language is most used in advertising around the world? a. French c. Chinese b. English d. ... (Read 111 times)

tingc95

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on: Jun 29, 2018
What language is most used in advertising around the world?
 a. French c. Chinese
  b. English d. Hindi

Question 2

Conscious low-effort decision-making can follow a hierarchy of effects in which:
 A) selection of brands is done based on overall evaluations.
  B) brands are selected after comparing the attributes of each brand.
  C) only the product category information is carefully considered.
  D) thinking leads to behaving and results in feeling.
  E) attention to marketing communications regarding that brand is evaluated.


dawsa925

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
English requires less space in print and broadcast media in some cases (e.g., vs. German). It also provides a cosmopolitan and status image. For the same reason, some brands (that are not American) choose to include American in their name.

Answer to Question 2

D


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