Author Question: Because of widespread industry differences, one company's indirect spend may be considered direct ... (Read 65 times)

MGLQZ · **on:** Jun 29, 2018

Because of widespread industry differences, one company's indirect spend may be considered direct spend for another.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The difference in approach and emphasis used to market services as opposed to tangible goods will be evident in the firm's:
a. Product strategy.
b. Price strategy.
c. Promotion strategy.
d. Distribution strategy.
e. All of the above.