Author Question: Changing an established customer value proposition and/or a firm's established role in the value ... (Read 61 times)

savannahhooper · **on:** Jun 29, 2018

Changing an established customer value proposition and/or a firm's established role in the value chain is known as:
a. structural innovation.
b. business model innovation.
c. disruptive innovation.
d. marketing innovation.

Question 2

When firms produce goods in response to a customer order, they are operating in a/an _____ environment.
a. make-to-order
b. make-to-stock
c. make-to-forecast
d. WIP
e. None of the above.