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Author Question: _____ is when a consumer is actively evaluating a brand as he or she views an ad for it. A) ... (Read 39 times)

j.rubin

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  • Posts: 557
on: Jun 29, 2018
_____ is when a consumer is actively evaluating a brand as he or she views an ad for it.
 A) Preattentive processing
  B) Subliminal perception
  C) Habituation
  D) Socialization
  E) Online processing

Question 2

Transnational innovators are firms that collaborate and innovate across companies and borders.
 
 Indicate whether the statement is true or false


xMRAZ

  • Sr. Member
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  • Posts: 363
Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

F


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