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Author Question: In Japan and Korea, Saturday is a major shopping day. Indicate whether the statement is true or ... (Read 86 times)

magmichele12

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on: Jun 29, 2018
In Japan and Korea, Saturday is a major shopping day.
 
 Indicate whether the statement is true or false

Question 2

Which of the following strategies can help marketers include a brand in consumers' consideration set?
 A) Encouraging preference dispersion
  B) Positioning the brand as far away as possible from the prototype
  C) Associating products with certain goals and usage situations
  D) Reducing the brand's association with retrieval cues
  E) Avoiding incidental ad exposure


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ecox1012

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
In Asia, store demonstrations are very popular, and, in Japan and Korea, Saturday is a major shopping day, when shopping and attending the respective demonstration are a family affair.

Answer to Question 2

C


magmichele12

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

chereeb

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Reply 3 on: Yesterday
Excellent

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