In Japan and Korea, Saturday is a major shopping day. Indicate ...

[magmichele12]

In Japan and Korea, Saturday is a major shopping day.
 
 Indicate whether the statement is true or false

Question 2

Which of the following strategies can help marketers include a brand in consumers' consideration set?
 A) Encouraging preference dispersion
  B) Positioning the brand as far away as possible from the prototype
  C) Associating products with certain goals and usage situations
  D) Reducing the brand's association with retrieval cues
  E) Avoiding incidental ad exposure

[ecox1012]

Answer to Question 1

T
In Asia, store demonstrations are very popular, and, in Japan and Korea, Saturday is a major shopping day, when shopping and attending the respective demonstration are a family affair.

Answer to Question 2

C

[magmichele12]

Thanks for the timely response, appreciate it

[bigcheese9]

Gracias!