Author Question: Some observers predict that the Internet will so radically transform marketing channel structure and ... (Read 62 times)

erika · **on:** Jun 29, 2018

Some observers predict that the Internet will so radically transform marketing channel structure and strategy that the __________ of the future will be profoundly different from what we see today.
a. bandwidth
b. interstate highway system
c. distribution landscape
d. cyberspace salespeople
e. franchise system

Question 2

Which of the following statements is true of the problem recognition stage of the consumer decision process?
A) It relates to consumption and acquisition decisions of consumers rather than disposition decisions.
B) It is the last step in the consumer decision-making process.
C) If consumers do not perceive a problem, their motivation to act will be high.
D) It occurs if consumers become aware of a discrepancy between the actual and the ideal states.
E) Consumers identify a problem in their ideal state.