Author Question: Once a brand emerges as the leader early in the search process, subsequent information acquisition ... (Read 133 times)

penguins

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Once a brand emerges as the leader early in the search process, subsequent information acquisition and evaluation are distorted in favor of that brand.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is not one of the recommended traits of a crisis management policy?
 a. Openness about corporate activities
  b. Keeping issues and answers internally located
  c. Integrity
  d. Clear communication



Mollythedog

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Answer to Question 1

True

Answer to Question 2

B



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