Research shows that conducting surveys to uncover channel members' satisfaction with the firm's logistics system can be opening a Pandora's box because:
a. Once channel members begin reproaching the manufacturer, it is very difficult to get them to stop.
b. Channel member satisfaction decreases if the manufacturer takes no action to remedy reported deficiencies.
c. Logistics systems are too complex to be delved into with surveys.
d. Channels members do not answer and return surveys.
e. The answers reported on surveys do not reflect actual satisfaction levels.
Question 2
The managing agent, often called the ___________________ _, has an exclusive arrangement with the company, representing its operations in a particular country; they do not take title to the goods and are usually paid as a percentage of sales of the company they manage.
Fill in the blank(s) with correct word
Channel Cross-Sectional Area
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