Author Question: Alan, the marketing manager for ReadOn Note, realizes that the company's consumer base holds ... (Read 27 times)

tichca · **on:** Jun 29, 2018

Alan, the marketing manager for ReadOn Note, realizes that the company's consumer base holds low-effort attitudes toward the product. On closely observing the consumers' reactions, Alan notices that the consumers do not devote emotional resources to processing the central idea behind ReadOn Note's marketing communications. In this scenario, the consumers:
A) are passive recipients of the message.
B) are unable to decode the information of the message.
C) relate empathetically to the characters in the ad.
D) process information with high attention levels.
E) form strong beliefs about the message.

Question 2

In which of the following is industrial compensation mandated by governments when purchasing defense-related goods and services in order to counterbalance the effect of the purchase on the balance of payments?
a. Counterpurchase
b. Buyback
c. Switch trading
d. Offset