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Author Question: _____ refers to an ad providing information to consumers. A) Emotional contagion B) The sleeper ... (Read 118 times)

newyorker26

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_____ refers to an ad providing information to consumers.
 A) Emotional contagion
  B) The sleeper effect
  C) The hedonic dimension
  D) The functional dimension
  E) Emotional appeal

Question 2

Allocation of resources among the various units of the multinational corporation requires central management to establish the appropriate transfer price to meet all but which of the following objectives?
 a. Planning and executing government-mandated ascertainments
  b. Reduction of taxes
  c. Management of cash flows
  d. Minimization of foreign exchange risks



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Pariscourtney

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Answer to Question 1

D

Answer to Question 2

A





 

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