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Author Question: Match-up hypothesis refers to the: A) idea that the source must be appropriate for the product or ... (Read 13 times)

Lisaclaire

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on: Jun 29, 2018
Match-up hypothesis refers to the:
 A) idea that the source must be appropriate for the product or service.
  B) attitude formation and change process when effort is low.
  C) effect that occurs because consumers' memory of the message source decays rapidly.
  D) thought that discounts or attacks the message source.
  E) argument that is generated when a message is different from what consumers believe.

Question 2

Rational approach is a promotion strategy adopted by the marketer as an adjustment to financial crisis.
 
 Indicate whether the statement is true or false


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dreamfighter72

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

F


Lisaclaire

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Reply #2 on: Jun 29, 2018
Thank you


dreamfighter72

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Reply #3 on: Jun 29, 2018
No problemo


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