Match-up hypothesis refers to the: A) idea that the source must ...

[Lisaclaire]

Match-up hypothesis refers to the:
 A) idea that the source must be appropriate for the product or service.
  B) attitude formation and change process when effort is low.
  C) effect that occurs because consumers' memory of the message source decays rapidly.
  D) thought that discounts or attacks the message source.
  E) argument that is generated when a message is different from what consumers believe.

Question 2

Rational approach is a promotion strategy adopted by the marketer as an adjustment to financial crisis.
 
 Indicate whether the statement is true or false

[dreamfighter72]

Answer to Question 1

A

Answer to Question 2

F

[Lisaclaire]

Thank you

[dreamfighter72]

No problemo