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Author Question: Waterways and railways are used for transporting over long distances high-weight, high-volume ... (Read 92 times)

urbanoutfitters

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Waterways and railways are used for transporting over long distances high-weight, high-volume products that have a low per pound value, such as grains, gasoline, forestry products, cement, and fertilizers.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements is true of direct comparative messages?
 A) Direct comparative messages are effective in generating attention and brand awareness.
  B) Direct comparative messages are used when an offering has a feature that is similar to that of a competitor's.
  C) Direct comparative messages are messages in which an offering is compared with those of unnamed competitors.
  D) Direct comparative messages have high credibility compared with other forms of messages.
  E) Direct comparative messages are the most common type of comparative messages.



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smrerig

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Answer to Question 1

T
Waterways are used for transporting over long distances high-weight, high-volume products that have a low per pound value, such as grains, gasoline, forestry products, cement, and fertilizers. Railways remain the primary mode for intracontinental freight transportation. Cargo that has a high-weight, high-volume, and low per pound value are transported by rail, with some exceptions. Examples of rail cargo are coal, gasoline, forestry products, and grains. Higher value products, such as equipment and automobiles, may also be transported by train. Railways are a low-cost, lower-speed mode of transportation, and mobility is restricted to designated areas for freight handling. This material is found in the International Transportation section (11-3a).

Answer to Question 2

A





 

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