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Author Question: Railways are used for the intercontinental transportation over long distances of high-weight, ... (Read 82 times)

armygirl

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on: Jun 29, 2018
Railways are used for the intercontinental transportation over long distances of high-weight, high-volume products that have a low per pound value
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements is true of comparative messages?
 A) Negatively framed comparative messages are more effective for promotion-focused consumers than positively framed comparative messages.
  B) Comparative messages are useful in changing a consumer's negative first impression of a brand or company.
  C) The most common type of comparative messages is the direct comparative message.
  D) Comparative messages show how much better the offering is than a competitor's offering.
  E) When motivation, ability, and opportunity is high, consumers are more likely to confuse the advertised brand with its competition.


stano32

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Tankers, barges, and other freighters in the sea and inland waterways account for a substantial proportion of international traffic. Waterways are used for transporting over long distances high-weight, high-volume products that have a low per pound value, such as grains, gasoline, forestry products, cement, and fertilizers. This material is found in the International Transportation section (11-3a).

Answer to Question 2

D


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