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Author Question: Railways remain the primary mode for intracontinental freight transportation. Indicate whether the ... (Read 50 times)

DyllonKazuo

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Railways remain the primary mode for intracontinental freight transportation.
 
 Indicate whether the statement is true or false

Question 2

With direct comparative advertising, advertisers:
 A) explicitly name a competitor or set of competitors and attack them on the basis of an attribute or benefit.
  B) present two-sided messages about their offerings.
  C) show an offering that has features similar to that of a competitor's offering.
  D) explicitly discount or attack the competitor's message source.
  E) use the disrupt-then-reframe technique to disrupt consumers' cognitive processing of the communication.



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lauravaras

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Answer to Question 1

T
Railways remain the primary mode for intracontinental freight transportation. Cargo that has a high-weight, high-volume, and low per pound value are transported by rail, with some exceptions. This material is found in the International Transportation section (11-3a).

Answer to Question 2

A




DyllonKazuo

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


Zebsrer

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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