Author Question: A/An _____ is nonbinding on either the buyer or the supplier and typically provides discounts to ... (Read 148 times)

stephzh · **on:** Jun 29, 2018

A/An _____ is nonbinding on either the buyer or the supplier and typically provides discounts to corporate buyers based on total volume for the corporation as a whole, not for any subunits individually.
a. annual contract
b. pricing agreement
c. corporate agreement
d. escape clause
e. national buying agreement

Question 2

In order for a cooperative advertising program to work effectively, the channel members must do all of the following except:
a. Have a sufficient inventory of the product.
b. Pass the high cost of print ads to the manufacturer.
c. Provide personal selling support as needed.
d. Offer adequate point of purchase display.
e. Expect the manufacturer to carefully administer the program.