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Author Question: Of all the elements in the marketing mix, channel members at the wholesale and retail levels view ... (Read 115 times)

Marty

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Of all the elements in the marketing mix, channel members at the wholesale and retail levels view __________ as being most in their domain.
 a. advertising
  b. sales promotion
  c. physical distribution
  d. product development
  e. pricing

Question 2

____________________ innovations have no disruption on consumption patterns and only involve product alterations, such as new flavors, or a new product that is an improvement over the old offering.
 Fill in the blank(s) with correct word



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sabina576

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Answer to Question 1

E

Answer to Question 2

Continuous





 

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