Which of the following is a false statement about Oxenfeldt's set of eight classic guidelines for developing pricing strategies?
a. They help channel managers focus on the channel implications of their pricing decisions.
b. They offer some general prescriptions on how to formulate pricing policies to foster cooperation and minimize conflict.
c. They sometimes are irrelevant.
d. They set a framework for pricing decisions.
e. They guarantee results.
Question 2
_________________________ refers to the extent to which the different product lines are related and use the same distribution channels and have the same final consumers.
Fill in the blank(s) with correct word
Guidelines for proper blood pressure cuff size
Housecleaning Using OSHA Guidelines.
Sleep Hygiene Guidelines
Common Oral Lesions/Conditions Associated with HIV Infections and Treatment Guidelines
Summary of Guidelines for Safe Use of Moist Hot Packs Before and During Massage
The Dietary Guidelines for Americans at a Glance