Which of the following is a false statement about Oxenfeldt's set ...

[bcretired]

Which of the following is a false statement about Oxenfeldt's set of eight classic guidelines for developing pricing strategies?
 a. They help channel managers focus on the channel implications of their pricing decisions.
  b. They offer some general prescriptions on how to formulate pricing policies to foster cooperation and minimize conflict.
  c. They sometimes are irrelevant.
  d. They set a framework for pricing decisions.
  e. They guarantee results.

Question 2

_________________________ refers to the extent to which the different product lines are related and use the same distribution channels and have the same final consumers.
 Fill in the blank(s) with correct word

[bpool94]

Answer to Question 1

E

Answer to Question 2

Product consistency
Consistency

[bcretired]

Thank you

[bpool94]

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