This topic contains a solution. Click here to go to the answer

Author Question: Which of the following is likely to slow the rate of product diffusion? a. A relative advantage c. ... (Read 81 times)

Chelseaamend

  • Hero Member
  • *****
  • Posts: 545
Which of the following is likely to slow the rate of product diffusion?
 a. A relative advantage c. Trialability
  b. Compatibility with consumer needs d. Complexity

Question 2

One of the effective ways to differentiate a brand from other brands is to:
 A) discard old prototypes of the product.
  B) position the brand away from the prototype.
  C) increase the number of associations with the product category.
  D) price the product close to its prototype.
  E) create an entirely new set of associations for the brand.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

jessofishing

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

D
The text describes various attributes that are likely to accelerate the rate of adoption of a product or service. These include a relative advantage (e.g., a cure for cancer), compatibility with the needs of consumers, and ease of observability or trialability. On the other hand, complex products or services are difficult for the consumer to understand and may slow the diffusion rate. This may be found in the Product Diffusion section (10-5).

Answer to Question 2

B




Chelseaamend

  • Member
  • Posts: 545
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


carlsona147

  • Member
  • Posts: 341
Reply 3 on: Yesterday
Excellent

 

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

Nearly all drugs pass into human breast milk. How often a drug is taken influences the amount of drug that will pass into the milk. Medications taken 30 to 60 minutes before breastfeeding are likely to be at peak blood levels when the baby is nursing.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

Children of people with alcoholism are more inclined to drink alcohol or use hard drugs. In fact, they are 400 times more likely to use hard drugs than those who do not have a family history of alcohol addiction.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

For a complete list of videos, visit our video library