Author Question: Items such as cookies, crackers, and potato chips have separate schemas. However, these can be ... (Read 58 times)

Chelseaamend · **on:** Jun 29, 2018

Items such as cookies, crackers, and potato chips have separate schemas. However, these can be clustered into one category because they are all snack foods and share the common characteristic of being served as snacks. Such categories are referred to as _____.
A) taxonomic categories
B) objective scripts
C) productive categories
D) objective assemblies
E) categorized scripts

Question 2

Short and direct channels are required for the distribution of international services. Within these channels, closeness to the customer is of overriding importance in order to do all of the following except:
a. understand what the customer really wants.
b. trace the use of the service.
c. store the services as they are nonperishable.
d. aid the consumer in obtaining a truly tailor-made service.