Author Question: The first or pioneer brand in a category lacks the ability to set a standard against which later ... (Read 31 times)

DyllonKazuo · **on:** Jun 29, 2018

The first or pioneer brand in a category lacks the ability to set a standard against which later brands can be compared.

Indicate whether the statement is true or false

Question 2

Service providers can become global marketers by reconfiguring their service delivery to avoid the location-bound dimension.

Indicate whether the statement is true or false