The first or pioneer brand in a category lacks the ability to set ...

[DyllonKazuo]

The first or pioneer brand in a category lacks the ability to set a standard against which later brands can be compared.
 
 Indicate whether the statement is true or false

Question 2

Service providers can become global marketers by reconfiguring their service delivery to avoid the location-bound dimension.
 
 Indicate whether the statement is true or false

[momo1250]

Answer to Question 1

False

Answer to Question 2

T

[DyllonKazuo]

TYSM

[dyrone]

Thanks for the timely response, appreciate it