The channel manager's efforts to manage the marketing channels ...

[karateprodigy]

The channel manager's efforts to manage the marketing channels effectively should focus on:
 a. Creating synergy among the four components of the marketing mix.
  b. Motivating channel managers.
  c. Understanding advertising and promotions that attract customers.
  d. Developing the firm's marketing objectives.
  e. Using good communication skills with channel members.

Question 2

Continuous innovations create new industries or new standards of management, manufacturing and servicing.
 
 Indicate whether the statement is true or false

[miss_1456@hotmail.com]

Answer to Question 1

A

Answer to Question 2

F
Radical innovations (also known as discontinuous innovations) create new industries or new standards of management, manufacturing and servicing. They represent fundamental changes for consumers. On the other hand continuous innovations have no disruption on consumption patterns and only involve product alterations.

[karateprodigy]

Excellent

[scottmt]

Gracias!