Those brands that reach the world's mega-markets and are ...

[jenna1]

Those brands that reach the world's mega-markets and are perceived as the same brand by consumers and internal constituents are known as:
 a. multinational brands.
  b. global brands.
  c. e-brands.
  d. mega brands.

Question 2

In _____, the parties work closely together to identify new and creative ways to expand available resources or generate new value obtained through a negotiated agreement.
 a. logroll
 b. use non-specific compensation
  c. cut the costs for compliance
 d. expand the pie
 e. find a bridge solution

[lkoler]

Answer to Question 1

B

Answer to Question 2

d