A brand of soup is perceived by consumers as a good deal, one ...

[Starlight]

A brand of soup is perceived by consumers as a good deal, one that provides a certain level of comfort and satisfaction that goes well beyond the money it takes to purchase a few cans. In this example, the soup is considered to have:
 a. low brand loyalty.
  b. elasticity of demand.
  c. economies of scale.
  d. value.

Question 2

Experimenting with a service setting is a good idea when
 a. the benefits associated with the change in the servicescape exceed its costs.
  b. a significant aspect of service delivery is moved from its frontstage location.
  c. a significant aspect of service delivery is moved from its backstage location.
  d. All of these represent appropriate situations for experimenting with a service.
  e. None of these represents appropriate situations for experimenting with a service.

[Benayers]

Answer to Question 1

d

Answer to Question 2

d

[Starlight]

TYSM

[ryansturges]

Excellent