Author Question: A brand of soup is perceived by consumers as a good deal, one that provides a certain level of ... (Read 35 times)

Starlight · **on:** Jun 29, 2018

A brand of soup is perceived by consumers as a good deal, one that provides a certain level of comfort and satisfaction that goes well beyond the money it takes to purchase a few cans. In this example, the soup is considered to have:
a. low brand loyalty.
b. elasticity of demand.
c. economies of scale.
d. value.

Question 2

Experimenting with a service setting is a good idea when
a. the benefits associated with the change in the servicescape exceed its costs.
b. a significant aspect of service delivery is moved from its frontstage location.
c. a significant aspect of service delivery is moved from its backstage location.
d. All of these represent appropriate situations for experimenting with a service.
e. None of these represents appropriate situations for experimenting with a service.