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Author Question: A brand of soup is perceived by consumers as a good deal, one that provides a certain level of ... (Read 72 times)

Starlight

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on: Jun 29, 2018
A brand of soup is perceived by consumers as a good deal, one that provides a certain level of comfort and satisfaction that goes well beyond the money it takes to purchase a few cans. In this example, the soup is considered to have:
 a. low brand loyalty.
  b. elasticity of demand.
  c. economies of scale.
  d. value.

Question 2

Experimenting with a service setting is a good idea when
 a. the benefits associated with the change in the servicescape exceed its costs.
  b. a significant aspect of service delivery is moved from its frontstage location.
  c. a significant aspect of service delivery is moved from its backstage location.
  d. All of these represent appropriate situations for experimenting with a service.
  e. None of these represents appropriate situations for experimenting with a service.


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Benayers

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


Starlight

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Reply 2 on: Jun 29, 2018
Excellent

amynguyen1221

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Reply 3 on: Yesterday
:D TYSM

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