Distribution programming may be defined as: a. The use of the ...

[lunatika]

Distribution programming may be defined as:
 a. The use of the computer in channel management.
  b. The use of many different types of cooperative programs.
  c. A comprehensive program for the promotion of a product through the channel.
  d. A contracted channel system.
  e. An agreement to distribute products in all of a retailer's stores.

Question 2

The product width is the total number of brands in the product mix.
 
 Indicate whether the statement is true or false

[canderson530]

Answer to Question 1

C

Answer to Question 2

F
The product length is the total number of brands in the product mix. The product width is the total number of product lines the company offers.

[lunatika]

Great answer, keep it coming

[ricroger]

Excellent