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Author Question: Distribution programming may be defined as: a. The use of the computer in channel management. b. ... (Read 45 times)

lunatika

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on: Jun 29, 2018
Distribution programming may be defined as:
 a. The use of the computer in channel management.
  b. The use of many different types of cooperative programs.
  c. A comprehensive program for the promotion of a product through the channel.
  d. A contracted channel system.
  e. An agreement to distribute products in all of a retailer's stores.

Question 2

The product width is the total number of brands in the product mix.
 
 Indicate whether the statement is true or false


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canderson530

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

F
The product length is the total number of brands in the product mix. The product width is the total number of product lines the company offers.


lunatika

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Reply 2 on: Jun 29, 2018
Excellent

cpetit11

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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