A stimulus can be made personally relevant by:
A) using ads containing attractive models.
B) showing people who are similar to the target audience in an ad.
C) using extremely novel stimuli in an ad.
D) including abstract stimuli rather than concrete stimuli.
E) making customers get habituated to ads.
Question 2
When companies in globalized markets introduce customers to price tiers, they are essentially:
a. selling products below acceptable profit margins to beat competition.
b. differentiating their products on price alone.
c. formatting price structures to be universally transacted.
d. hooking customers early and then encouraging them to trade up as their incomes grow.
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