Marketing stimuli can be made pleasant by using attractive ...

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Marketing stimuli can be made pleasant by using attractive models, humor, and music in ads.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements about e-commerce is false?
 a. Web users are three times more likely to buy when the offering is made in their own language.
  b. No real consensus exists on the taxation of e-commerce, especially in the case of cross-border transactions.
  c. Getting a Web site translated and running is one of the most inexpensive propositions.
  d. The marketer has to be sensitive to the governmental role in e-commerce.

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Answer to Question 1

True

Answer to Question 2

C