By 2010, consumer online sales reached approximately what level ...

[Haya94]

By 2010, consumer online sales reached approximately what level of sales?
 a. about 1 billion
  b. about 10 billion
  c. about 50 billion
  d. about 100 billion
  e. under 175million

Question 2

Unlike the marketing of industrial products, for the marketing of consumer products
 a. Culture plays a role.
  b. Firms must be aware of norms, values and traditions in the target countries.
  c. Decision to purchase products rests with management.
  d. a and b only.

[thall411]

Answer to Question 1

E

Answer to Question 2

D
For marketing consumer products, culture plays a key role, and firms must be aware of norms, values, and traditions in the target country. See the International Perspectives on Industrial Products and Services section (9-7).

[Haya94]

Excellent

[flexer1n1]

YES! Correct, THANKS for helping me on my review