Author Question: What are the two main tools used by exporters to communicate with the foreign marketplace from their ... (Read 49 times)

dmcintosh · **on:** Jun 29, 2018

What are the two main tools used by exporters to communicate with the foreign marketplace from their domestic base?

Question 2

_____ is a tool that reduces processes to their component parts or activities and helps identify and then eliminate non-value-added activities (waste) or delays within a process.
a. Process mapping
b. TCO
c. PERT/CPM
d. QDA
e. Productivity analysis

nhea · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

The two main tools used by exporters to communicate with the foreign marketplace from their domestic base are : (1) mass selling through business and trade journals, direct mail, the Internet, trade shows and missions, and (2) personal selling, which brings the international marketer face-to-face with the targeted customer.

Answer to Question 2

a