In the weighted factor score approach, all of the following are ...

[cagreen833]

In the weighted factor score approach, all of the following are criteria for choosing channel structure except:
 a. Decision factors must be less than seven.
  b. Factors are stated explicitly.
  c. Decision factors are weighted.
  d. Each channel alternative is rated.
  e. An overall weighted factor score is computed.

Question 2

Haagen Dazs' Japanese offering of Royal Milk Tea ice cream is an example of forced local mandatory adaptation.
 
 Indicate whether the statement is true or false

[Mholman93]

Answer to Question 1

A

Answer to Question 2

F
Haagen Dazs' Japanese offering of Royal Milk Tea ice cream is an example of local non-mandatory adaptation. Haagen Dazs offered the product to better meet the needs of the local market.

[cagreen833]

Thank you

[Mholman93]

No problemo