What are the advantages and disadvantages of ...

[nmorano1]

What are the advantages and disadvantages of licensing?

Question 2

Situational involvement is a long-term interest in an offering, activity, or decision.
 
 Indicate whether the statement is true or false

[jojobee318]

Answer to Question 1

Licensing permits the company aces to markets that may be closed, or that may have high entry barriers. In the event of a national disaster or a government takeover, the licensor licensing without the name only incurs the loss of royalties. If the licensor allows its brand name to be used, it gains some control and some legal recourse. A downside of licensing is that it can produce a viable competitor in the license, who is well equipped to competently compete with the licensor.

Answer to Question 2

False

[nmorano1]

Thank you

[jojobee318]

Happy to help you