Author Question: The tools the international marketer has available to form a total communications program for use in ... (Read 122 times)

Garrulous · **on:** Jun 29, 2018

The tools the international marketer has available to form a total communications program for use in the targeted markets are referred to as the:
a. marketing mix.
b. campaign mix.
c. distribution mix.
d. promotional mix.

Question 2

All of the following are points that should be considered before initiating a project except _____.
a. make sure the objectives and outcomes are championed by senior executive management
b. measure subjectively
c. place the program under the leadership of people with skill, credentials, and credibility
d. establish an effective governance process with a cross-functional team
e. break down the project into phased deliverables