Author Question: Which of the following statements is true of positioning? A) Positioning helps marketers identify ... (Read 519 times)

jasdeep_brar · **on:** Jun 29, 2018

Which of the following statements is true of positioning?
A) Positioning helps marketers identify consumers who have needs that are not being met.
B) The desired image should reflect how a product is similar to the competition.
C) Positioning helps consumers identify ways to dispose an offering.
D) In a perceptual map, positioned brands share the same quadrant of other brands in the market.
E) Positioning should suggest that the product is superior in one or more attributes valued by the target market.

Question 2

Which of the following are the two biggest dangers faced in international negotiations?
a. Lack of interest and resources
b. Punitive damage and lawsuits
c. Parochialism and stereotyping
d. Flattening and wholesaling