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Author Question: With _____, a product's allowable cost is strictly a function of what a market segment is willing to ... (Read 146 times)

Mollykgkg

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on: Jun 29, 2018
With _____, a product's allowable cost is strictly a function of what a market segment is willing to pay less the profit goals for the product.
 a. penetration pricing
 b. target pricing
 c. market-share pricing
  d. should-cost modeling
  e. revenue pricing

Question 2

For a producer of computer-based training programs for businesses, all of the following should precipitate a channel design decision except:
 a. Development of a new product for the government market.
  b. Deleting one training program from the product line.
  c. Deciding to sell the current product line in Canada.
  d. Merging the firm with another company that manufactures products for the business market.
  e. Identifying home-based business owners as a new target market.


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kalskdjl1212

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

B


Mollykgkg

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Reply #2 on: Jun 29, 2018
Correct answers!


kalskdjl1212

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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